The newly erected building came to be named for Colonel W.F. Struve and his daughter Annie S. Hay as the Struve-Hay Building. Though there were other commercial structures built that reserved features of Victorian architecture, Struve-Hay is the only one to still be found in downtown Huntsville.
According to public records, the Struve-Hay building was remodeled in 1927. Many years later, in 1980, the structure was placed on the National Register of Historic Places. Shortly after, J.T. Schrimsher Construction Company purchased the building and retained accomplished architect Harvie Jones to remodel it once again. Even still, special care was taken to maintain its historic features. That renovation was completed in 1982.